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IFLR1000 2019 Now Out

Amid all the fanfare last week and a raft of new directories – Chambers and Legal 500 released their new UK editions, and Best Layers-US News put out their latest offering – IFLR1000 unveiled its...

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Confidentiality: How to Present Matters in a Legal Directory Submission

Confidentiality is the biggest area of concern for law firms when preparing directory submissions. Questions around confidentiality generate more queries than anything else – what does confidential...

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Legal Directories & Media: 2018 Review

Put the kettle on, this is going to be a long one. In the almost 20 years I’ve worked in legal marketing, I can’t remember a year in which so much happened.   Are Directories Worth It? Every year we...

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Euromoney Acquires The Deal and BoardEx

A large deal in the legal media and rankings business that was announced just before Christmas, and is set to close in early 2019. London-based Euromoney Institutional Investor acquired the...

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Should Law Firms Pay for Legal Directory Profiles?

Legal marketers have been hit with increases in the cost of their Chambers profiles recently – the effect of new ownership at the publisher starting to bite. Understandably people are grumbling. Who...

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New to Legal Directories? How to Send a Submission

For every law firm that has engaged with legal directories for years, another is just getting started. Like anything, if you have been through the process, it quickly becomes straightforward. But if...

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How to Write Litigation Matter Descriptions

Newspaper editors use a phrase called “don’t bury the lede”. It means to “begin a story with details of secondary importance to the reader while postponing more essential points or facts”. I see this...

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Cut the Fluff: Succeeding with Legal Directories in 2020

Early in 2020 I was kindly invited by the Canada-based legal marketing agency, F Squared, to contribute a short piece on legal directories to its annual Legal Marketing Trends report. A compilation of...

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Which Lawyers Shouldn’t Bother With Legal Directories?

15 types of lawyer who should consider whether legal directories is the right way to market their practice. Part two – Which Lawyers Should Work With Legal Directories – coming next (sign up to be...

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Improve Legal Directory Submissions With Active Sentences

Use more active verbs and fewer passive ones to boost directory submissions. Greater use of the active tense will make your entries easier to read and help them stand out from the pack. Active and...

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